Monthly Archives: December 2016
The changing times have led to the implementation of various products of technology in businesses. With various aspects of businesses transforming everyday with the changing customer requirements and market demands, these tools have turned out to be necessities to stay afloat in this highly competitive market.
Podcasting has garnered an immense popularity over the years. A podcast is a set of digital audio files that are available on the internet for downloading. A user can subscribe to the podcast to receive the digital files once they are uploaded.
Businesses nowadays are increasingly using podcasts to improve their prospects. It is a powerful marketing tool. Podcasts have become the new talk radio on mobile devices. In fact, the increased usage of mobile phones has led to the explosive growth of podcasting. Let’s take a look at how podcasting can benefit your business.
The Benefits of Podcasting
Podcasting is an Alternative to Video
It is no news that video marketing is crucial for businesses. However, not everyone is comfortable to shoot videos. As a result, using videos, in that case, can hurt your and your business’s reputation considerably.
Additionally, some small businesses may not have the right equipment to shoot videos that will stand out. This is because there are numerous variables involved in videos which include lighting, sound, background and so on. Each of these can go wrong if they are not handled carefully. This is where podcasts become relevant.
Increased Traffic Generation
Using podcasts can help you reach out to new audiences for your business. Podcasts can help in building familiarity with a wide range of audiences. Listeners usually subscribe to the series and regularly listen. As long as the audio series continues, your audience is quite likely to keep listening.
Additionally, your audience may recommend the podcasts to others who may be interested in them, thus increasing your reach considerably. This can lead to improved traffic generation quickly.
Helps in Building Better Relationships with the Audience
Even though a podcast is a one-sided medium, it helps in building effective relationships with the listeners. It gives the feeling that the listeners know the person speaking on the podcast. People listen to podcasts because they have something in common with the speaker and the brand the speaker is representing.
Such a good relationship helps in building trust. This encourages listeners to be associated with the brand. This, in turn, leads to improved conversion. People are more likely to buy something from a friend than a stranger.
Easy to Create
Creating a podcast does not involve a lot of steps. The equipment required for the same is reasonably priced and also available easily. You would need a good quality microphone and headphones for creating a podcast. The editing software for this purpose is free and is quite simple. For uploading the files on your website, a good WiFi connection is important. You may also need to send the podcast to your audience through Email.
Once you have created the podcast, you can start promoting it to increase its exposure and reach out to a larger audience. For this, you would need to make the podcasts available on a variety of distribution channels.
Podcasts are Highly Engaging
We are no strangers to information overload. With the internet being filled with an ample amount of written content, audio information that attempts to engage customers can be a welcoming break from the monotony. Additionally, it leaves enough room for the speaker to convey the message in a highly interactive way which written content may not essentially provide.
In a survey conducted on 300,000 podcast listeners, it was found that 63 percent of the respondents had bought what the host had promoted. This indicates that podcasts can be used to engage the audience and influence their buying decisions positively.
Improves Public Speaking Skills
Regularly hosting podcasts could help you develop confidence while speaking in public. As a result, you would not face any problem while taking part in public speeches. You would start developing a natural, easygoing flow while speaking. In addition to that, you would also receive ample public speaking opportunities wherein you can promote your business.
Most businesses have already started augmenting podcasts into their marketing strategies. It is high time you start implementing them for the growth of your company.
We live in a business world that’s largely ruled by automation. As a result, you’re losing time and money if you’re manually doing something that your competition is streamlining through automation. But are you aware of the various marketing tasks that your competitors are already automating?
What to Know About Automation
Automation is a big word with big consequences. It’s not as simple as identifying a problem, finding an automated solution, and implementing said solution. There are certain areas of your business that are naturally conducive to being streamlined and then there are other areas that need lots of manual input.
It’s also important to recognize that automating a task doesn’t mean you’re completely stepping away and severing all human ties with that task. Automation simply means that you’re able to eliminate some of the time wasted and relocate resources elsewhere.
“Businesses looking to adopt automation must realize that it is far from a one-size-fits-all solution,” IT pro Barclay Ballard says. “There are areas of your businesses that can become more efficient and productive by being automated, but even these are likely to require some human involvement. What’s more, there are likely to be some companies or teams that are completely unsuited to automation.”
The point is that you need to spend time carefully evaluating your needs and understanding what can and cannot be automated within your organization. What you discover may surprise you.
Marketing Automation for Small Businesses
Five Marketing Tasks the Competition is Automating
One area of automation that’s experienced a lot of growth over the last couple of years is marketing automation. There’s a ton of competition in this niche, with many good vendors to choose from. You can either select some sort of all-encompassing automation platform or pick and choose which tasks you want to streamline with individual tools. Either way, here’s a look at some of the tasks your competition is already automating as you read this article.
1. Social Media
Social media is the best place to start since just about every business with a solid online presence is automating their activity in some form or fashion. There are a multitude of tools and you can find applications for automating posting, sharing, engaging followers, syncing accounts, and much more. While there’s still a place for manually monitoring your account, automation can greatly reduce the time and manpower it takes to complete very basic tasks.
2. Blog Promotion
Blog promotion is a huge undertaking that has a considerable impact on your ability to grow your brand and generate leads. With the help of marketing automation tools, you can streamline many of the smaller tasks that take up your time – such as sharing posts, split testing headlines, finding high-quality images, and more. Most marketing automation platforms have a handful of blog promotion features packed inside.
3. Email Marketing
How’s your email marketing going? If you aren’t automating parts of this time-intensive area of your business, chances are, you’re missing out on opportunities to capture more leads and push them through the conversion funnel. Email marketing is naturally conducive to automation and with the right system in place you can segment lists, personalize messaging to the recipient, schedule email blasts, integrate relevant calls-to-action, and much more.
4. A/B Testing
A/B testing is something that a lot of marketers are scared to get involved with because they feel it will overcomplicate things. Well, thanks to automated tools that effortlessly handle spit testing, nothing could be farther from the truth. You can set up A/B tests in the background and you won’t even know they’re running. Then, based on the results from the tests, you can set up a system that automatically changes various landing page elements to satisfy what your audience responds best to.
If you look at your analytics data and feel like it’s composed in a foreign language, you aren’t alone. But if you aren’t doing anything to deconstruct and understand what the data is telling you, you’re in the minority. Thanks to an influx of new analytics tools in the marketplace, it’s easier than ever to automate the collection and interpretation of data so that you can see exactly what’s happening in clean, visually stimulating reports.
Catch Up With the Times
“To carry out an automation project correctly requires time and investment in both software and people. It is not a quick fix,” Ballard says. “However, the businesses that succeed in automating the most time-consuming and repetitive tasks will reinvigorate their workplace by giving their employees the ability to work faster, more efficiently and more intelligently than previously possible.”
You’ve finally done it.
You’ve bought your domain. You’ve set up your website. You’ve even created some social media accounts. And you’ve set up your online store.
It’s time to start selling!
But there’s one problem … nobody’s coming to your website. Nobody’s buying your product. As a matter of fact, nobody even knows you exist!
That sucks, right?
But don’t worry. Every eCommerce business owner runs into this problem. Fortunately, there are ways you can attract more web traffic and get your eCommerce business started.
For most eCommerce businesses, online advertising is the best way to get more people to your website. In this post, I’m going to give you some helpful tips to maximize your online advertising efforts.
When you use these tips, you will see how much easier it can be to get more traffic to your website and earn more business.
Google Adwords is one of the most common online advertising platforms. It’s also one of the most effective. If you’re going to use paid advertising, you should try out Google’s platform.
Here are some of the benefits of using Adwords:
It’s highly flexible. You can target many different types of customers
It’s a huge source of traffic. Google is the most popular search engine. 67.5 percent of search engine users use Google to find the information they need.
You get transparent results. You can easily see how your ad campaign is doing at any time.
Google is one of the most popular online advertising platforms. If you use it the right way, you can get tons of traffic to your website.
Know Who You Want To Target
Yes, I know this sounds obvious, but it’s really not. Many business owners fail to target their ads effectively. Their ads end up targeting people that aren’t interested in what they have to offer.
It’s important to know what your prospects are searching for online. Google’s Keyword Planner is a great tool that can help you figure this out. And it’s free!
When you’re writing your ads, you need to make sure you’re addressing the actual needs of your prospects. Don’t just tell your prospects what you offer. Tell them what problems you will solve. That’s what they’re looking for.
Make sure you have a clear call to action. Let them know what you want them to do, and why. This is the best way to make sure you get more click-throughs.
Use Negative Keywords
So what are negative keywords? It’s simple. These are keywords that you don’t want your ad to show up for. It keeps you from wasting time and money showing your ad to people who aren’t a good fit for your offer.
Here’s an example.
Let’s say you’re an attorney who specializes in estate planning law. Your ads cater to prospects that need to draft a last will and testament. In this case, you don’t want your ad showing up for people who are looking for a personal injury attorney. So “personal injury” would be a negative keyword for you.
You need to create a list of keywords that you don’t want your ads to show up for. This is how you maximize the effectiveness of your ads. You can make sure your ads aren’t showing to people who wouldn’t be interested in what you’re offering. If you learn how to use negative keywords, you will get more of the right traffic.
Facebook is a great advertising platform if you want to gain more exposure for your business. It’s the most popular social media platform, which means that you have a higher likelihood of reaching your target audience. It’s the best online advertising platform for eCommerce businesses.
Here are some of the benefits to using Facebook ads:
You can target your ads more effectively. Facebook allows you to use demographics to target your prospects. You can be pretty precise in the type of person you want to see your ad.
There’s a HUGE pool of people to target. Facebook has 1.28 billion users. Over 800 million of these users are active on a daily basis.
Using it gives you an edge over your competitors. Many businesses are not taking advantage of the benefits that Facebook offers.
If you use Facebook ads correctly, you can greatly increase the amount of visitors to your website.
Rotate Your Ads
Don’t just use the same ad over and over again, even if it seems to be working. You want to rotate your ads on a regular basis.
Because you don’t want people to get tired of seeing your ad. If you use the same ad over and over again, people will stop clicking on it. If you get less clicks, your cost per click (CPC) will go up and your campaign will become more expensive.
Don’t make that mistake.
Develop an ad schedule for your campaign. Create a few different types of ads. Use different pictures. Change the ad copy. You need as much variety as possible. Not only will this keep people from becoming tired of your ads, it gives you a chance to see which types of ads work the best.
Use Landing Pages
This may sound counterintuitive, but you don’t want to send your visitors straight to your website when they click on
an ad. You want to send them to a landing page first.
Landing pages allow you to make the most of the visitors who click on your ads. With a landing page, you can educate your customers before trying to pitch your product. You can give them more direction on what you want them to do.
If you connect your ad to your home page or a product page, your visitor won’t know what to do once they get to your website. That’s why it’s best for them to see a landing page first.
Your landing page will give your visitor a clear idea of what you want them to do, and why they should do it. If you’re paying for the ad, you might as well make sure that you increase the odds of getting actual customers from it, right?
Using LinkedIn for advertising is one of the best decisions you can make for your eCommerce business. This is especially true if you have a B2B company.
Here are some of the benefits to using LinkedIn ads:
It allows you to target actual professionals in any industry.
You get more variety in the type of ads you want to create.
LinkedIn ads offer a higher conversion rate.
LinkedIn gives you access to tons of professionals around the world. It’s one of the best ways to reach major decision makers in the companies you target.
Choose The Right Ad Format
LinkedIn offers two different types of ad formats:
Text and Image Ads
Both of these types have their own pros and cons. You’ll need to figure out which type works best for your business.
Sponsored content is an update that appears on your company LinkedIn page. These posts are targeted to a specific type of audience. They will show on your homepage feed. It’s best for advertising promotions that are happening for a short period of time.
Text and image ads include a headline, description and image. These types of ads are meant to be more long-term. You can target these ads to a specific type of prospect. You can target many different types of professionals in many different types of industries.
Make Them Valuable
Make sure you’re emphasizing the value of what you’re offering. You need to communicate what your prospect will get when they click on your ad.
On LinkedIn, the best way to create an ad is to speak to a specific problem or goal that your prospect might have. You want to show them how you can help. It’s about making their lives easier.
Using online advertising isn’t easy. It takes time to master. Creating the right types of ads requires a lot of trial and error. But, if you keep at it, you will earn a lot more traffic and get more customers. When you use the tips given in this article, it will become easier to get more people to buy your product.